“We’ve got a competitor here, and we’ve got to stay up.”ĭickson said Disney undoubtedly is making plans behind the scenes. “I think that’s what made Disney step up their game and really put some thought into some of their new attractions,” said Duncan Dickson, an associate professor who teaches theme-park management at the University of Central Florida.
The biggie, of course, is Harry Potter, which helped Universal Orlando’s Islands of Adventure theme park to a nearly 75 percent increase in annual attendance since the year before The Wizarding World of Harry Potter opened at that park in 2010, according to a report from the Themed Entertainment Association and industry consulting firm AECOM. The minions are just one of several film and television franchises, including Transformers and The Simpsons, that Universal’s theme parks are developing to compete better with rival Disney. Universal is planning “The Minions” for a 2015 release, and “Despicable Me 3” for 2017, illustrating the company’s faith in the minions as an enduring franchise.īut can they alone convince theme park fans to visit Universal instead of Disney?Īctually, they won’t have to. The minions have helped drive the “Despicable Me” franchise to more than $600 million in box office revenue, according to Box Office Mojo.
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